Podcast: The Brand Contract – The Employee Experience Book, Chapter 5

The Employee Experience Book CoverThe Employee Experience Book – Chapter 5 – Leadership Intelligence Podcast

Listen as co-author of the book, The Employee Experience: How to Attract Talent, Retain Top Performers, and Drive Results, Matthew Wride, discusses chapter 5, “The Brand Contract.”

The Employee Experience – Chapter 5 – The Brand Contract

 

Listen to Matthew Wride, co-author of the book, as he discusses Chapter 5 titled, “The Brand Contract.” As one of the three contracts existing in the employee/employer relationship, Wride discusses how the company’s employee brand helps attract or repel new employees. Chapter 5 of the book goes into detail on what makes up the Brand Contract, what it does for an organization, and how the Brand Contract affects the Employee Experience.

Order: The Employee Experience Book

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Employees of a coffee shop