In our recent blog, “Are Your Employees Engaged or Just Satisfied,” we reviewed some of the differences between employee engagement and employee satisfaction. In short, satisfied employees operate under a transactional relationship—“Because the company gives me X, I am willing to give X worth of effort.” On the other hand, engaged employees go beyond a transactional exchange and are willing to give discretionary effort. They bring their hearts, hands, and minds into their jobs.
So, what do employees need from a job to be engaged? Based on our nearly two decades of research and a database of over 12 million employee survey responses, we’ve identified five key employee engagement factors, which we’ve grouped under the acronym “MAGIC” to make them easy to remember:
Meaning—What I do must have some significance to me; it must mean something to me personally, and on more than just a surface level. To me, my work is something of value—something of worth. If I’m only focused on a paycheck, I am willing to put in as much work as is commensurate with the paycheck. However, when my work has meaning to me, what I do has greater purpose.
Autonomy—Do I have the freedom and empowerment to perform my job in a way that I do best? Autonomy involves a degree of self-governance. It allows me, as an individual, to create or shape my role and environment in a way that is best for me and for the organization.
Growth—There was a time years ago when one could maintain a base set of skills or level of development, and that base could carry that individual throughout his or her career. However, our internal speed of change and growth must match (or exceed) the external rate of change. Particularly with rising generations, the ability to develop, grow, and progress in a job provides challenge and excitement that benefit not only the individual but also the company.
Impact—Have you ever worked for a company where employees give their all, only to face each fiscal quarter with a dismal report of their business performance? The adage “nothing breeds success like success” holds true here. When an employee puts in his or her all, yet has little impact on the organization’s or team’s success, engagement is difficult to cultivate. On the other hand, if what I am doing is making an impact (on the company, the world, patients, etc.), I am often willing to go through tough times if I have hope of making an impact. This is also where recognition and feedback fit in. I need to understand what kind of impact I am having; feedback from a customer, peer, boss, etc., will help me understand that level of impact.
Connection—This factor is clear throughout many of our employee engagement surveys. Quite often, one of the highest-scoring questions on the engagement survey is related to a version of the following question: “I like the people I work with.” Employees need to feel a connectedness to those around them. Similarly, my connection to the organization—whether or not I feel a part of the organization—will often dictate my level of commitment.
Notice that the above “MAGIC” is not something tied to adding more expense. As we discuss in our previous blog on satisfaction, employee engagement is not based on a transactional relationship. While both the employee and the employer have a role in engagement, it is not dependent upon a number of transactions; it involves discretionary effort—a choice—not an obligation or debt repayment.
So, next time your organization embarks on another “Employee Engagement initiative,” ask yourselves this question: “Are we really addressing employee engagement, or just depositing more money into the employee satisfaction account?”